The first model is expected in
Sony and Honda plan to
form a new company to design and sell electric vehicles together. The venture
hasn’t been finalized yet, but the two companies have signed a memorandum
of understanding stating their intent. The as-yet-unnamed new company is
expected to be formed this year, with sales of the first EV model planned for
Honda will manufacture the first
model, with the new company handling the vehicle’s design, development, and
sales, and Sony set to develop a mobility service platform. The partnership is
intended to combine Honda’s expertise in making and marketing cars with Sony’s
capabilities in image sensors, telecommunications, and entertainment.
“Sony’s purpose is to ‘fill the
world with emotion through the power of creativity and technology,” Sony CEO
Kenichiro Yoshida says in a statement.
“Through this alliance with Honda, which has accumulated extensive global
experience and achievements in the automobile industry over many years and
continues to make revolutionary advancements in this field, we intend to build
on our vision to ‘make the mobility space an emotional one,’ and contribute to
the evolution of mobility centered around safety, entertainment and
“The New Company will aim to
stand at the forefront of innovation, evolution, and expansion of mobility
around the world, by taking a broad and ambitious approach to creating value
that exceeds the expectations and imagination of customers,” says Honda CEO
Toshihiro Mibe. “We will do so by leveraging Honda’s cutting-edge technology
and know-how in relation to the environment and safety, while aligning the
technological assets of both companies. Although Sony and Honda are companies
that share many historical and cultural similarities, our areas of
technological expertise are very different. Therefore, I believe this alliance
which brings together the strengths of our two companies offers great
possibilities for the future of mobility.”
Sony has signalled its intentions
to enter the automotive world for a while, but this marks its first concrete
move into the commercial industry. At CES 2020, Sony showed off an electric
concept car called the Vision-S and followed it up at CES 2022 with the Vision-S
02. At that time, Sony announced plans to establish an operating company called
Sony Mobility by the spring of 2022; it would appear that the new Honda
partnership has rendered that idea moot.
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